“I buy old: the new European story about Macedonia”

The main question addressed in this study is the following: Is there a way to improve the practices by which key political actors communicate the “story” of Macedonia’s European integration? In that sense, the whole project “I buy old: the new European story for Macedonia”, and the study are an attempt to examine the modalities through which the topic would become more attractive and how European integration to return to the top of the political agenda of key political actors.